Ahead of Christmas and New Year’s Eve, the police sent out warnings to people about getting caught while drinking alcohol. A billboard campaign was launched, with Mahatma Gandhi as its icon, to dissuade them from drinking. One of the slogans quoted Gandhi as having said, “Addiction to alcohol is worse than stealing.”
In neighbourhoods like Bopal in New West Ahmedabad, policemen met secretaries of residential societies to warn them about the crackdown that would “not even spare privacy of homes”, say residents. By New Year’s Eve, teams of a dozen policemen, some with PCR vans, were deployed at crossroads on Sarkhej-Gandhinagar highway leading towards Bopal.
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